What to Say When a Prospect Says “Send Me an Email”
Sometimes it’s a brush-off and sometimes it’s a real request. A couple of quick questions will tell you which.
“Just send me an email” might be the most common response on a cold call. Many reps hear it, say “sure,” send a generic overview and never hear back. With a little care, you can turn this moment into a real next step.
01Figure out what they actually mean
Sometimes the prospect is genuinely busy and wants to read something later. Other times it’s a polite way to end the call. You can find out with one short question before you hang up.
If they answer with something specific, you have a real lead and a reason to follow up. If they dodge every question, that tells you something too.
02Send the email right away
Send it within the hour, while the call is still fresh. Reference the conversation in the subject line so it doesn’t look like another cold email. Keep it short: what they asked about, a sentence or two on how you help, and one simple next step.
03Put a follow-up on the calendar
Before you end the call, ask: “If I send that today, would it be OK to call you Thursday to see if it’s worth a conversation?” Most people will agree, and now your next call isn’t cold.
04Don’t take it personally
Even when it is a brush-off, it’s rarely about you. The prospect was busy and you caught them at a bad time. Send the email, follow up as promised and let the sequence do its work.
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